Since its debut in November 2020, demand for the PlayStation 5 has far exceeded supply. Sony allegedly sold 4.5 million units of PS5 until last week. That’s a far cry from the more than 114 million PS4 units sold since its launch in November 2013. Sony has a long way to go for the life of the PS5, but gamers around the world will have to be patient while it is released. production continues to produce the new one. next generation console.
Or you can always buy one from a reseller.
That’s the conundrum gamers, retailers, and entrepreneurs face when it comes to the age-old supply and demand problem with the PS5. It’s bad enough that there are too few PS5s for everyone who wants one, but that gets a lot worse with bots buying systems available on the internet as soon as they are available. If the use of those bots were simply intended to increase the chance of obtaining a system for a player or a family, that’s one thing, but most of the time, they are used to provide a reseller with a fresh supply to offer the same. systems at a very inflated price, that is, a reseller. While this issue has been plaguing PS5 fans around the world, retailers and lawmakers in the UK are reportedly warning resellers.
Just a couple of weeks ago, a known scalping group turned to Discord to exploit a loophole that allowed them snatch restocked PS5 a full day before they were available to the law abiding public in the UK. One week before that, Another bot was able to secure thousands of PS5s during a GAME retailer restock, which assured its customers that they would uphold their own “one PS5 per customer” rule. And that came a few weeks after a group of bots blocked thousands of other consoles during pre-orders and launch day sales. The call model of “sneaker culture”, which is applied to resellers, is a great point of comparison for the current problem with next-gen consoles like the PS5 and Xbox Series X | S. UK lawmakers have been targeting resellers since at least mid-December, with little or no action other than harsh words.
Retailers stick to their Line “We are monitoring orders” as bots continue to buy PS5 in droves. (I mean, stores are selling them and they don’t seem to care much How are being sold or to whom). UK politicians are moving at a somewhat frosty pace to tackle the problem, as IGN reports:
“As experts in the cyber industry now predict that the issue of scalping will grow in other important goods and services this year, we are considering introducing a bill in Parliament so that we can explore more legislative options to protect consumers from this. unfair practice. ”
Douglas chapman MP, who is leading the prosecution against resellers and gave the above statement, also said: “The issue of reselling was first raised when voters contacted me to explain their frustration at not being able to get hold of certain game consoles or computer components sooner. Christmas … In the investigation, we uncovered more details of the unscrupulous practice of ‘scalping’ by automated robots to buy these products in bulk and sell them at inflated prices. ” This last push to perhaps consider presenting something tangible is probably too little, too late. Sony is gearing up for the PS5 launch in the second quarter in China, and the bots are ready and waiting.
China, which missed the initial launch (and reacted by increasing the import price of the PS5 from the US and Japan by four times the amount), will soon get a suitable launch, such as Eurogamer reports. Senior Analyst at Niko Partners Daniel Ahmad |, which covers the Chinese and Asian gaming market, tweeted the following video from SIE Shanghai president Tatsuo Eguchi and vice president Soeda Takehito, who announced the news about the PS5 release date of Q2 2021 on Chinese social media:
Sony China has confirmed that it plans to officially launch the PlayStation 5 in mainland China during the second quarter of 2021.
Tatsuo Eguchi, President of SIE Shanghai and Soeda Takehito, Vice President, confirmed the news today in a special Chinese New Year congratulatory video. pic.twitter.com/nhFzbZQTGx
– Daniel Ahmad (@ZhugeEX) February 8, 2021
You can expect the Xbox Series X | Microsoft’s S launches in China around the same time, as both game companies received their certifications last December. However, although the consoles can be approved, the software must be individually certified; expect some titles and online services blocked by regions. And with a new market opening and no reseller protections, expect the bots to win this round too.
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