Assassin’s Creed: Valhalla had the best launch week of any game in the series, resulting in Ubisoft experiencing its most profitable quarter.
A few months later Assassin’s Creed: Valhalla had the best launch week in series history, Ubisoft now reporting that the game also helped the company have its most profitable financial quarter yet. This is an important milestone for Valhalla to make it the twelfth main entry in a series that began 14 years ago. From the first Assassin’s creed, the series has changed genre multiple times, spawned more than 15 spinoff titles, and moved from an annual to biannual release schedule. This puts the series on par with other basic franchises such as Call of Duty, NBA 2K, Madden NFL, and more.
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ValhallaThe achievement is made even more impressive for multiple reasons. First, the game was released for PC directly through the Ubisoft Store and Epic Games, notably excluding Steam. This was a gamble on Ubisoft’s part that ended up paying off, as Valve generally takes a higher share of overall earnings, but owns the platform for many PC gamers to purchase content. Despite not being available Steam, the game managed to dethrone Call of Duty from the top spot on the UK charts for the first time in 13 years and doubled the physical sales of Assassin’s Creed: Odyssey during its launch week. This is particularly impressive given the blocked state of many brick-and-mortar stores, which many expected would negatively affect sales.
According to EurogamerThese hits earned Ubisoft more than $ 1.2 billion last holiday season. In addition to Valhalla, the company also boasted Watch Dogs: Legion, Immortals: Fenyx RisingY Just Dance 2021, all of which also garnered generally positive reviews and continued to sell well. Apparently to celebrate this momentum, Ubisoft is running a Lunar New Year Sale, where these games and many more are discounted up to 80 percent. The sale also includes titles such as Rainbow Six: Siege, Division 2Y Year 1800.
In the future, Ubisoft is ready to launch Skull bones, Far Cry 6Y Rainbow Six Quarantine this year, the latest of which is rumored to be renamed in light of the ongoing quarantine in real life that still affects people around the world. Additionally, the company has also said that it will shift its focus towards free games and live services, possibly after seeing the success of titles like Call of Duty: War Zone. This is also a possible reaction to the recent backlash Ubisoft faced due to the increasing number of microtransactions on Valhalla, which was compounded by the lackluster reception fans gave to the free DLC in December.
Ultimately, Ubisoft is in a much better situation than it was about a year ago, when headlines began to swirl around allegations of sexual harassment at company offices. Although its 2020 highlights didn’t provide updates on this, it did specify that the company was the top publisher in terms of units sold across all platforms combined last year. While Assassin’s creed 3 still the best dog in terms of franchise units sold during a launch quarter, there is no denying that Assassin’s Creed: Valhalla has proven to be a huge success for Ubisoft and possibly the start of a record year for the company.
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