The magical world of Harry Potter is full of incredible magical places that have become as memorable and iconic as the characters and the stories themselves. Hogwarts School of Witchcraft and Wizardry is obviously the most beloved setting in the entire wizarding world, but it’s safe to say that every Harry Potter fan has also dreamed of what it would be like to walk down Diagon Alley.

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Diagon Alley is a central shopping area for London’s witches and wizards, and while it fully captures the magic of the Harry Potter universe, there are some aspects of this open-air mall that really don’t make sense.

10 Why is your name a tongue twister?

Harry Potter Molly Weasley Red Floo Powder Network Chimney Diagon Alley

Diagon Alley is obviously a play on the word “diagonally”, and perhaps the upside-down nature of the alley is what earned it its name.

But when Harry Potter accidentally ends up in Knockturn Alley due to mispronunciation, it seems obvious that naming the street as such an easily confused title may have been a dangerous mistake for less eloquent witches and wizards.

9 Your lack of food options

Harry Potter's Leaky Cauldron

The Leaky Cauldron is obviously a mainstay of the wizarding world and, in addition to being an inn, it is also a pub. And it’s an integral part of Diagon Alley, so any wizard who’s feeling hungry can always find something to eat there.

However, compared to typical shopping malls, it is strange that Diagon Alley is not really home to any restaurants, it seems that with all that foot traffic it would be an ideal setup, and if The Leaky Cauldron does not offer something attractive, then the witches and wizards must venture into the muggle world in search of food.

8 The overrepresentation of candy stores

Florean Fortescue Ice Cream Universal Studios

It would be one thing if Diagon Alley weren’t home to any restaurants simply because magic square footage is hard to come by, and it’s fair to say there’s no reason your precious space should be filled with non-magic items.

However, Diagon Alley is home to an ice cream parlor, Florean Fortescue’s, and Sugarplum’s Sweets Shop. It’s weird both because they don’t really fit in with the other stores, and also because how much candy are witches and wizards really buying?

7 The overrepresentation of joke shops

Magic jokes and packaged tricks are undoubtedly a cool element of the wizarding world. However, in the relatively small space of Diagon Alley, there are two joke shops.

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Of course, one is the Weasley’s iconic Wizard Wheezes, and the other is Gambol and Japes Wizarding Joke Shop. But honestly, how many magical jokes do regular wizards and witches buy to keep two joke shops in business?

6 Your lack of security

Perhaps there are undercover magical agents roaming Diagon Alley, but honestly, even in standard Muggle shopping malls, there is security in the malls.

Since Diagon Alley is an open-air mall packed with people who have literal magical powers, it’s strange that there are no law enforcement officers or basic security guards to make sure things don’t literally explode every time wizards or witches fight. for the coolest. new broomstick.

5 Your awkward locale

While it is completely understandable that there are a considerable number of hidden magical people and places in London, it seems that the amount of magic it would take to hide Diagon Alley in one of the most densely populated places in the world would be just too much.

And of course travel is not much of a challenge for witches and wizards, so why not put Diagon Alley in the middle of nowhere instead of London?

4 Its size

Diagon Alley From Harry Potter

Diagon Alley is a strange place, as it seems too big and too small. On the one hand, it seems like an inconveniently large place for magic to have to hide in central London.

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But on the other hand, literally every witch and wizard in the UK seems to shop there, and it doesn’t seem like a single row of shops is enough to meet the needs of every witch and wizard in the country.

3 It’s a close monopoly

Of course, it seems unlikely that the Ministry of Magic would have antitrust laws, but if it did, it seems Diagon Alley would have to diversify or shut down.

Outside of a few small wizarding villages around the countryside, it seems Diagon Alley is the only place wizarding people can buy anything in the wizarding world, which doesn’t exactly seem like fair or competitive business practices.

two How do you satisfy all your customers?

In addition to the obvious problem that so many shops that are dedicated to a specific niche seem to be the only magic shop of its kind in the nearby area, it is difficult to understand how all Diagon Alley customers also agree to this arrangement.

If a witch needs a wand, the only place in the country where she can buy one is at Ollivander’s. If a magician needs a bank, Gringott’s is their only option. It doesn’t seem like wizards are satisfied with their lack of options.

1 It is one of the only Wizard shopping centers in London

Clearly, the population of wizarding people in the world relative to Muggles is very small. But in a metropolitan area that is home to millions and millions of people, it seems highly unlikely that there will only be a commercial zone for magicians.

In theory, it would probably take half a dozen Diagon Alleyways across the city to satisfy the needs of all the magical customers in the area.

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Moody, Dumbledore, Molly


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