Actor Jaleel White, the former child star famous for playing Steve Urkel in Family matters, has announced the launch of a new cannabis brand created in collaboration with 710 Labs. Called ItsPurpl, the new cannabis line appropriately features multiple variants of the popular Purple Urkle strain. It will even include a new variety called Stefan, a reference to Steve Urkel’s most charming alter-ego in Family matters.
“Friends and family always thought it was fun to send me pirated photos of myself that appeared on cannabis products in dispensaries across the country.” Jaleel white he told Forbes in a recent interview explaining why he decided to get involved in the cannabis industry. “A childhood friend from second grade is the person I credit with making sure I did things the right way. Every few months since at least 2016, a new entrepreneur came up with ideas that felt very exploitative of the legacy. Urkel’s character and interested in money. “
The ’90s comedy star added: “It was flattering at first, but then it became frustrating to see and hear about Purple Urkle in the cannabis market. What always struck me was that there was no clear brand leader for the violet grass, “White said recently. he told Forbes. “It didn’t make sense to me that no major company had claimed this lane, so why not me?”
“710 has never been a brand seeking celebrity deals or endorsements, as our agenda has always been quality above all else,” says 710 Labs founder Brad Melshenker. “We tend to let the product speak for itself. But over the years Jaleel and I became friends and our conversations organically turned into a project. He was on a journey to find the real early Purple Urkel. the 2000s. Not only that, he wanted to find the tastiest purple cultivars and had been collecting seeds with his friend Sean over the years just for this purpose. “
The ItsPurpl brand features a deep purple Steve Urkel character in sleek black packaging. A series of limited edition products will also be available including a waffle maker. The Purple Urkle series of strains being sold will also include vape pens and “Noodle Doinks,” a term for a hand-rolled joint that uses a fusilli noodle as a crutch.
“Live Resin Pods are still very underrated,” White said. “Smoking the end result of a pod of such quality has been surreal. I feel a bit like Willy Wonka, the taste came out so grape sweet. Edibles are definitely an aspiration. But we have to crawl before we can walk.”
White is best known for playing Steve Urkel in Family matters, a role he reprized in 2019 for the animated series Scooby-Doo and Guess Who ?. He also provided the voice of Sonic the Hedgehog in the video game character’s original cartoon series in the 1990s. More recently, he did voice over work for Duck tales Y Teen titans go and had a recurring role on the Netflix sitcom. The great show.
White’s ItsPurpl cannabis line will officially launch on April 20, 2021. Initially, it will be on California dispensary shelves with plans to grow to more markets in the future. You can stay updated and get more information about the brand on the official website of ItsPurpl. You can read the interview with White about his new product at Forbes.
Topics: Family Affairs