Recently released images from Warner Bros. provide an exclusive look at the long-awaited Harry Potter store opening in New York this summer.
Photos recently released by Warner Bros. provide an exclusive look at the new Harry Potter store in New York, which is scheduled to open in June. The much-loved franchise, adapted from the titular series by JK Rowling, continues to appeal to a new generation of readers and movie lovers alike. Originally debuting in 2001, the film adaptation of Harry potter and the Philosopher’s Stone began an eight-installment career that spanned more than a decade. Along with wildly popular source material, the movies largely shaped the broader realm of pop culture, inspiring prequels, products, and midnight parties to celebrate each new release. In 2011, the American Film Institute celebrated the franchise’s critical impact with a special award dedicated to the filmmaking achievements of Harry Potter.
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While the series continues to endure, her legacy has now come under increased scrutiny in light of Rowling’s transphobic writing and tweets online over the past year. Despite mounting criticism, Rowling redoubled her anti-trans stance. In response, many actors on the series spoke out to openly condemn the author’s comments and reestablish their support for the trans community, including Daniel Radcliffe, Emma Watson, and Rupert Grint. However, despite the controversy, the Harry Potter The franchise remains a popular staple of the Warner Bros. vault, resulting in multiple projects invested in exploring the world of wizards and wizardry.
As reported exclusively by THAT, new images of the Harry Potter The flagship store, located near the Flatiron Building, offers a glimpse of what visitors can expect. Karl Durrant, vice president and general manager of Warner Bros. Retail Destinations, shared a breakdown of the top items available to view in the space:
“At Warner Bros. we are in a unique position to work directly with filmmakers … Thanks to this collaboration, we bring authentic props that come straight from the movies and also authentic re-enactments. From the Harry Potter movies, you ‘ll be able to find the Harry’s authentic wand on display, as well as Ron, Hermione and Dumbledore’s wands. We have the original Golden Snitch, Harry’s broom, Tom Riddle’s journal with a basilisk fang in the middle and many other items. “
The three-story store is the first of its kind to include fifteen themed areas that delve into magical arenas not available in other locations, such as an interactive wand table and virtual reality experiences. It also contains the largest collection of items from Harry Potter Y Fantastic Animals, housing unique products that can only be purchased there. Aside from Ollivander’s at Universal, it is also the only other place where visitors can purchase custom wands. Durrant noted the lasting power of the Wizarding World and noted: “It has been a really difficult time in people’s lives and as we open the Harry Potter store in the heart of New York City, we can’t wait to bring some magic back into people’s lives.”
Undoubtedly, the Harry Potter The store will draw large crowds at its summer opening. Many fans remain incredibly loyal and passionate consumers of each and every company related to the nostalgic magic of The Boy Who Lived. At the same time, fans must also grapple with the tarnished reality of Rowling’s legacy, one that continues to be legitimately questioned due to her transphobia. Indeed, there is magic in the series, but there are also real-life costs that deserve examination.
More: Why JK Rowling Keeps Changing (And Hurting) The Harry Potter Canon
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