Two mascots from the 90s collide.
Crash Bandicoot: On the Run, King’s mobile runner game, has been hailed as a worthy entry in the franchise’s 25-year history. Your throwback fun is about to get even more nostalgic, as Domino’s 1980 advertising villain The Noid will appear as a mini-boss starting May 7.
The Noid first appeared in Domino’s advertisements in 1986, attempting to thwart promised delivery times of 30 minutes or less. El Noid also returns to the Domino’s television commercials that begin airing on Monday. It’s apparently back in the fray when Domino’s has started exploring autonomous driving technology with Nuro’s R2 robot, an autonomous pizza delivery vehicle.
Domino’s Vice President of Advertising, Kate trumbull, warned of The Noid’s danger in a statement and promised to stop it.
“The Noid is Domino’s oldest and most famous villain, and the pizza delivery tests we’re doing with Nuro’s autonomous vehicle is exactly the kind of technological innovation that could bring the Noid back. However, after 35 years of practice avoiding Noid, we’re pretty sure we know how to beat it. ”
Domino’s may be prepared to avoid the Noid, but what about mobile players? Could the pressures of battling a mischievous pizza spoiler prove too much when stacked in addition to being a genetically enhanced Bandicoot on the run?
“We are excited to launch our first in-game collaboration to Crash Bandicoot: On the Run! with Domino’s, “he said Richard Hocking, King’s chief marketing officer. “With the Noid making its big comeback this year and the Crash Bandicoot franchise celebrating its 25th anniversary, it was the perfect opportunity for players to take on the anti-hero of Domino’s alongside other nostalgic Crash bosses in this new mobile adventure.”
This won’t be Noid’s first foray into video games, having first appeared in 1989. Avoid the Noid for MS-DOS and Commodore 64. The technology has obviously changed quite a bit since the debut of that game, but sharing a solid foundation in platforms should help the Noid fit in perfectly with Crash and his friends.
In addition to battling the Noid, players can also don some pizza-themed player skins from Domino’s. Or, if you’d rather sport some real-world Domino’s merchandise, a limited supply of Noid T-shirts and cups available to purchase on Amazon. Additionally, Domino’s has released several GIFs featuring the Noid on GIPHY, making those GIFs available to social media.
The Noid will appear for a limited time in Crash Bandicoot: On the Run! from May 7.
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