Disney announces that Black Widow has made $ 60 million with Premier Access on Disney + alone, and has also made another $ 80 million at the box office.
Disney has announced that Black widow made more than $ 60 million through Disney + Premier Access during its opening weekend. The film is the first Marvel Studios film to be released since the onset of the COVID-19 pandemic, serving as an origin story for Scarlett Johansson’s character and the beginning of the theatrical side of Phase 4. It is also the first feature film. . in the MCU to open simultaneously in theaters and on the Disney + streaming platform.
Black widow opened in theaters globally on Friday and has been seen as an indicator of box office recovery after theaters closed during the pandemic. Since the launch of the Disney + streaming platform, several movies destined for theatrical releases, such as Hamilton, Soul, Y Luca, have been released directly online to subscribers. The platform has also tested a Premier Access scheme for films that are released simultaneously in theaters to maximize box office potential.
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Black widow debuted at the top of the box office after it opened on Friday. Disney announced that its gross $ 215 million was made up of $ 80 million at the domestic box office, $ 78 million from the international box office and more than $ 60 million from Disney + global sales. The news makes the latest MCU film the highest-grossing film since the COVID-19 pandemic began in early 2020. Read the full statement from Kareem Daniel, president of Disney Media and Entertainment Distribution, below:
Once again, Marvel has delivered an exceptional film to the delight of fans around the world with Black widow achieving numerous milestones in today’s market. Black widowThis weekend’s strong performance reaffirms our flexible distribution strategy of making franchise films available in theaters for a true cinematic experience and, as COVID concerns continue globally, providing choice to consumers. they prefer to see at home on Disney +.
The box office milestones that Black widow It has certainly outperformed has been favored by the simultaneous launch on Disney +, with each rental costing $ 29.99. It is the third film to be opened in this way, after the live adaptation of Mulan and the latest animated classic, Raya and the last dragon. The announcement of Black widowThe success on the streaming platform has refuted skeptics about the appeal of paying a premium to stream new releases, suggesting that there are still audiences who feel more confident watching the latest blockbusters at home than in a theater. .
The success of the film on Disney + has probably been influenced by the continuation of the MCU on the platform in recent months, with the launch of the original series. WandaVision, The hawk and the winter soldier, Y Loki. The final credit scene of Black widow also serves as a teaser for the next one Hawkeye series that will go on sale on the platform in autumn. Marvel fans seem to enjoy being able to follow the franchise in one space, and it is likely to influence Disney’s plans for future releases.
Next: Black Widow Ending Explained – How It Connects To The Wider MCU
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