Marvel’s “Eternals,” from director Chloé Zhao, earned $ 9.5 million at the box office in Thursday’s preview screenings that began at 6:00 pm It opens on 4,090 screens on Friday.

That’s the third-highest grossing preview total of the year, behind only Marvel’s “Black Widow” ($ 13.2 million) and Sony’s “Venom: Let There Be Carnage” ($ 11.6 million) last month, and it topped the total for “Shang-Chi and the Legend of the Ten Rings” in September, which earned $ 8.8 million in its trailers.

“Eternals” is the latest entry in the MCU and has even surpassed the anticipated sales of the latest MCU movie, “Shang-Chi and the Legend of the Ten Rings,” grossing $ 13 million so far, according to Fandango. But it’s also the first MCU movie to face medium reviews and receive a Green rating of “Rotten” on Rotten Tomatoes. TheWrap’s box office preview for the film suggested that while those reviews may not affect its performance on its opening weekend, it may have a hard time keeping up on its second weekend.

“Shang-Chi” earned $ 8.8 million at Thursday’s box office in September, and went on to gross $ 75.8 million in its three-day premiere. And despite the weak reviews, box office trackers have remained consistent in thinking that “Eternals” will fall into a similar range and approach between $ 75-80 million at its premiere. In July, Marvel’s “Black Widow” earned $ 13.2 million and $ 80 million in its theatrical debut, as well as $ 60 million worldwide when airing on Disney +. The sequel to “Venom” started with $ 11.6 million and ended with a first weekend of $ 90 million.

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Internationally, “Eternals” also opened on Thursday in an additional 25 markets, including Australia, Brazil and Mexico, bringing the total total to 39 material markets to date. In that time, he has earned an estimated $ 19.8 million to date, which according to the study is 117% ahead of “Shang-Chi” and 19% ahead of “Black Widow” on a like-for-like basis. It will open in other markets such as the UK and Japan on Friday.

“Eternals” is directed by “Nomadland” filmmaker and Oscar winner Chloé Zhao. The film tells the story of celestial beings that throughout humanity’s existence on Earth have been tasked with protecting the fate of the planet from alien monsters called Deviants.


“Eternals” features a deep cast of characters and leads, none of whom have appeared in previous Marvel films and who are darker in terms of Marvel comic lore. They are played by a cast that includes Gemma Chan, Richard Madden, Angelina Jolie, Salma Hayek, Kit Harington, Kumail Nanjiani, Lia McHugh, Brian Tyree Henry, Lauren Ridloff, Barry Keoghan, and Ma Dong-seok.

Also opening in 996 theaters in North America this weekend is Neon’s “Spencer,” a biographical film of Princess Diana starring Kristen Stewart and directed by Pablo Larraín.

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