It is the Christmas season. It’s time for companies like Lucasfilm to release products from their most popular properties for people to buy as Christmas gifts. Star Wars has always had interesting Christmas merchandise campaigns, and this year is no different. This year in the official Star Wars website, Lucasfilm and its business partners have put together a multi-week launch initiative called “Bring Home the Bounty”, where they will release exciting new merchandise each week. For twelve weeks in a row, a new batch of “rewards” will be released.
According to StarWars.com: “Get Your Tracking Keyrings Ready. Disney and Lucasfilm today launched ‘Bring Home the Bounty,” a global campaign of consumer products, games and publications that will introduce new Star Wars toys, collectibles, books, clothing and more every week through the end of the year.
Every Tuesday from now until December 28, you can expect new item reveals inspired by everything from Boba Fett’s book, which will premiere exclusively on Disney + on December 29, and The mandalorian to classics such as the Skywalker films, animated series that include Star Wars: The Bad Lot and Star Wars: Visions, and much more.
“With Lucasfilm’s 50th anniversary coming to a close this year, we wanted to find a way to celebrate all of our beloved characters and stories, from classic to new and everything in between,” said Paul Southern, Vice President. Senior Franchise and Licensing, Lucasfilm. “There will be something to excite every Star Wars fan this year with a wide variety of items to enjoy and interact with, whether fans are adding to their own collections or looking for the perfect gift. “
So far, five weeks of “rewards” have been released and each week new and exciting products have been featured in each group. While there are some products based on classic movies, much of the “rewards” focus on The mandalorian and its suite of related shows on Disney +, which only makes sense given the immense popularity of The mandalorian.
“Bring Home the Bounty” began on October 13 with the release of the first “bounty” that included Hasbro action figures from The mandalorian, the LEGO Star Wars Advent calendar, new LEGO sets, a Bantha plush from Build-a-Bear Workshop, and Funko POP from K2SO and Moroff from Rogue One. Perhaps the biggest gem of the week one reward is The mandalorian Denuo Nova helmet.
Week two had a smaller collection that focused more on the Skywalker saga, though there was also a Bandai action figure of the Beskar-clad Mandalorian alongside Grogu.
Week three featured more action figures from The mandalorian and the premiere of Star Wars: The Mandalorian Monopoly. Again, a smaller collection than Week One, but still packed with items that fans of The mandalorian I’d love to.
The Week Four products focused on the prequel trilogy with Mace Windu and General Grievous taking part in the action figure action.
And this week’s rewards were launched last Tuesday with a lot of focus on Grogu. But a big highlight in this week’s bounty is the introduction of a LEGO AT-AT walker. “Bring Home the Bounty” is published weekly until the end of December on the official website of Star Wars.
Topics: The Mandalorian, Star Wars