Bruce Willis became the first celebrity to sell your image rights to a company of artificial intelligence (AI).
Willis signed an agreement with deep cakewhich means the company can now use its moving and talking image in film and television productions.
the actor of Die Hard has described the deal as a “new and interesting experience”.
This comes after the famous 67-year-old recently announced his retirement from acting after being diagnosed with aphasia; move that gives him the opportunity to return to the screen without ever appearing on set.
Deepcake CEO Maria Chmir said the company can create “celebrity digital twins” so they do not need to be physically present during production.
In a statement on the company’s website, Willis revealed that a deepfake of himself has already been used in one project.
“I liked the precision with which my character turned out. It’s a mini movie in my usual action comedy genre. For me, it’s a great opportunity to go back in time. With the advent of modern technology, even when I was in another continent, I was able to communicate, work and participate in filming. It is a very new and interesting experience, and I thank our entire team”, expressed the protagonist of Armageddon.
Chmir revealed that Deepcake is currently in the process of signing similar deals with movie studios and the estates of the dead actors.
It means that comedians like Charlie Chaplin and Kevin Hartt can now interact in a box, Maria Chmir, CEO of Deepcake. (Reuters)