Netflix continues to dominate in non-English-language shows, but the entire category is gaining ground
Streaming platforms have been relying more and more on foreign language content. Worldwide hits like “La Casa de Papel (Money Heist),” “Squid Game” and “Dark” have been very successful in the US, paving the way for non-English-language shows in a market that historically has been hard to penetrate .
In the third quarter of 2022, shows in languages other than English were responsible for 8% of the demand for streaming originals in the US, according to Parrot Analytics’ data, which takes into account consumer research, streaming, downloads and social media, among other engagement. That’s impressive growth, up from 6% in the first quarter of 2020.
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