Streaming Execs Discuss the Industry's Advertising Pivot: 'We're in the Second Inning Era' (Video)

Also, a new report shows powerful growth for women’s sports viewership

As part of an exclusive partnership beginning with this week’s “The Weekly Wrap,” Samba TV will provide its comprehensive first-party TV viewership data to WrapPRO readers recapping the most-watched movies or individual TV programs from the past seven days across both linear television and streaming.

This week’s report stands out for the sheer dominance Netflix held over the streaming landscape and for the strong performance of its “Addams Family” spin-off, “Wednesday,” which notched half of the top 10 most watched individual programs during the Thanksgiving week, According to Samba TV data via its content recognition technology integrated within tens-of-millions of opted-in Smart TVs and through partnerships with leading cable television providers and only for programming viewed on TV devices in the US, which is weighted to individual households.

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