Jeff Zucker has entered a joint venture between RedBird Capital Partners and International Media Investments to create RedBird IMI, an investment vehicle focused on acquiring and investing in global media, entertainment and sports content properties.
The venture is launching with $1 billion in initial invested capital.
“I’ve spent 35 years running media businesses at the intersection of news, sports and entertainment, creating new brands and resurrecting old ones. That experience has given me an unparalleled perspective for this unique time in media, and the combination of the RedBird and IMI capital and strategic discipline, combined with my operational experience, will give this joint venture a unique advantage in the current media landscape,” Zucker said. in a statement.
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