The South American Football Confederation (Conmebol) and the Mercado McCann agency launched a campaign to replace three of the five stars on the Brazilian team’s jersey with hearts in tribute to Pelepassed away this Thursday at the age of 82, and to his hometown.
“The new national team shirt is a very nice way to pay homage to Pelé, because the shield is carried in the hearts of all“, explained to EFE the creative general director of the Mercado McCann agency, Nicolás Goldstein.
Edson Arantes Do Nascimento was born on October 23, 1940 in the Brazilian town of Três Corações (Three Heartsin Spanish).
The proposal of the three hearts is a “double tribute” according to Goldstein: Pelé’s football career and the town where he was born.
Pelé was part of the selections that They won the 1958, 1962 and 1970 World Cups, and in his career, in which he played with Santos and Cosmos. he added 48 titles.
The initial idea for the new shirt with the three hearts was born from the collaboration between Conmebol and the Mercado McCann agency.
It was presented by the president of Conmebol, the Paraguayan Alejandro Domínguez, during the World Cup in Qatarwith Pelé alive.
With the passing of the Brazilian soccer player, Goldstein said, the tribute on the shirt gains strength: “It is something that we would love to materialize in reality,” he said.
Mercado McCann creative director Denis Vivoda said the three hearts symbolize the life of a historic footballer who was born into a humble family and who rose to the top of international football.
“Pelé always wore the three hearts wherever he went, from having worked as a shoeshine boy in Brazil to becoming the king of world football”, he concluded. (EFE)