'Super Mario Bros. The Movie', 'Scream VI' and 'The Flash'

One more year, the United States is preparing to experience the most important sports and television event of the year. The State Farm Stadium in Glendale, Arizona, will witness on Sunday, February 12, the confrontation between the Philadelphia Eagles and the Kansas City Chiefs in Super Bowl LVII. Some will be waiting for the result of the match, others will be looking forward to the first show of the break organized by Apple Music after the end of the contract with Pepsi. Rihanna is chosen to put on a huge show in her big return to music (with permission from the ‘Black Panther: Wakanda Forever’ soundtrack).

For moviegoers it is also a big day because the distributors take advantage of the commercial breaks to put their main releases of the year into orbit, especially in the summer season. Last year the match was watched by 112 million viewers, and that’s many millions of potential audiences for the most anticipated movies of the year. This year the 30 seconds of advertising spot are charged at 7 million dollarsso they can already be well used.

What trailers can we expect? Given that an increase in the box office is expected this year, it is likely that we will have a greater deployment than other times (undoubtedly, some more than in recent years, marked by the pandemic). Sony, as has happened in recent years, does not intend to show anything. Universal Pictures has already announced that on Friday, February 10, they will release the trailer for ‘Fast & Furious 10’, starting the countdown to the game., maybe we’ll see another shorter cut of the trailer on Sunday or something with minimal new scenes. It would also be logical that we see a new preview of ‘Super Mario Bros.: The Movie’, his next big animated release. Y Deadline reports that there may be a ‘Vicious Bear’ spot before the game. Let’s not rule out something from ‘Oppenheimer’, but it is not in the forecast at the moment.

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Paramount Pictures, for its part, will launch ads for ‘Scream VI’ and ‘Dungeons & Dragons: Honor Among Thieves’, normal because both are released in March, and there are also plans for a new look at ‘Transformers: The awakening of the beasts’, his bet for early summer. No trailer for ‘Mission Impossible: Deadly Judgment – Part 1’ is expected, although we do not rule out a last-minute surprise given how well ‘TTop Gun: Maverick’ worked for them and it would be time to take advantage of it.

Disney comes for all. Not only should we see a trailer for ‘The Little Mermaid’ with Halle Bailey, there would also be a new look at Pixar’s ‘Elemental’, and another look at ‘Indiana Jones and the Dial of Fate’ is not out of the question either. From Marvel there will be new footage of ‘Ant-Man and the Wasp: Quantumania’, ‘Guardians of the Galaxy Vol. 3’ and most likely some of ‘The Marvels’. Grogu fans and his “daddy” shouldn’t expect a new trailer for ‘The Mandalorian’ because Lucasfilm often misses the appointment.

Warner Bros. returns with ‘The Flash’

The big news is that Warner Bros. returns to the Super Bowl after 17 years on the bench. They have already confirmed that Ezra Miller’s ‘The Flash’ will launch its new trailer during the gameand it is his only bet for the event, unfortunately.

On the part of the rest of the studies, things are more opaque, but It wouldn’t be strange if we saw new trailers for ‘Creed III’ or ‘John Wick 4’, both having their premiere in March. In a matter of series the same thing happens. No specific title has been talked about, and for example, Netflix is ​​missing strongholds like ‘Stranger Things’ this year, so everything they release, if they decide to release something, will be a surprise.

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