Joe Russo, director of ‘Avengers: Endgame’ and ‘Avengers: Infinity War’ among many other film and television proposals, has participated in a panel at the Sands International Film Festival together with Donald Mustard, creative director of Epic Games, in the who have discussed the future of storytelling in film, television and video games. When asked about the impact that artificial intelligence will have on these media, Russo explained that could change the industry completely.
“You can have a story that constantly evolvesin a game or a movie, or a television program”, he comments. He has also given a somewhat strange example when talking about the possibilities of AI:
“You could go home and download the AI to your streaming platform. For example: ‘Hey, I want a movie with my avatar and Marilyn Monroe’s avatar in it. I want it to be a romantic comedy because I’ve had a hard day.’ , and renders you a very competent story with dialogue that mimics your voice.”
Perhaps introducing ourselves in movies with real deceased people would not be the best way to take advantage of the possibilities of AI, especially using Marilyn Monroe as an example, who has behind her a legacy of exploitation of your image that already generated debate after the premiere of ‘Blonde’ with Ana de Armas. Russo does not clarify if this example seems good or bad to him, but says that he is “excited” by artificial intelligence because it means a “democratization of narratives”. The director and producer also estimates that we could watch a movie created by AI indistinguishable from normal within two years. In addition, we could customize video games, according to her, turning Fortnite into a scary game or making a game more or less difficult.
The development of artificial intelligence that we are seeing lately has been highly debated due to its ethical implications; AIs need to rely on “stolen” art in order to generate new images, and live artists aren’t too happy about that. In addition, AIs are expected to endanger Job positions of millions of people: artists, designers, writers, journalists, architects, engineers and more sectors could be affected by a technology that is inevitably faster and cheaper.
Many artists consider that the essential thing is to use AI as support for creativity, and not completely depend on them. We have seen very interesting proposals of the uses of AI in the entertainment industry, such as the ‘Game of Thrones’ fan group that rewrote the series finale using artificial intelligence, or the ‘Seinfeld’-inspired sitcom called ‘Nothing, Forever’ developed by an AI, which is continuously streamed from a Twitch channel and evolves based on public feedback. Of course, the possibilities are endless; we’ll have to wait and see if Russo’s predictions come true.