For the first time in its 64-year history, Mattel introduced a Barbie which represents a person with Down syndromeand featured model Ellie Goldstein to celebrate the exciting launch.
The new doll is part of the line Barbie Fashionistas by Mattel whose goal is to offer children more diverse representations of beauty and fight the stigma around physical disabilities.
Past Barbie Fashionistas have included a doll with a orthopedic legone with headphones, another that comes with a wheelchair and a doll with the skin condition vitiligo, which causes parts of the skin to lose their pigment.
For this new doll, Mattel reported that it worked closely with the National Down Syndrome Society (NDSS) on the doll’s shape, features, clothing, accessories and packaging to ensure that it accurately represents to a person with Down syndrome.
“This Barbie serves as a reminder to never underestimate the power of representation. It’s a big step forward for inclusion and a moment we are celebrating,” said Kandi Pickard, NDSS President and CEO in a statement.