The summer premiere season is non-stop. Since the Memorial Day bridge in the United States, which kicks off the summer season in movie theaters at the end of May, there are few weeks in which a blockbuster or one of the most anticipated and popcorn titles of the year does not arrive. .
This sometimes has a buffer effect that “torpedoes” the plans for a premiere because, basically, there are not enough rooms for everyone. Especially if they are special rooms like IMAX. It is precisely these that would have Tom Cruise very angry with Paramount Pictures.
According to collect The Puckseveral sources have commented that the actor and producer he would be openly complaining to various studio executives because the premiere ‘Mission Impossible: Deadly Judgment – Part 1’ is not going to be in the conditions he would like because of the arrival, just a week later, of ‘Oppenheimer’ by Christopher Nolan.
Apparently, Universal Pictures would have booked all IMAX theaters in the United States and Canada for three whole weeksso the seventh ‘Mission Impossible’ can only be in IMAX theaters during the week of its premiere.
The value of premium rooms
Cruise’s anger is normal because IMAX theaters in North America typically rake in a hefty sum at the box office. For example, ‘Top Gun: Maverick’ made 110 million dollars only in IMAX theaters or other premium formats.
But, as The Puck points out, Christopher Nolan is the biggest supporter of IMAX technology in the industry right now, and ‘Oppenheimer’ has been shot entirely in that more immersive format. Also, Universal put the release date earlier. We’ll see if this setback negatively affects the box office of Ethan Hunt’s new mission, one of the most anticipated films of the summer. Cruise, for his part, is trying to book the remaining premium theaters to make up for the loss of IMAX.
July is going to be a particularly intense month for moviegoers. On July 14 ‘Mission Impossible 7’ premieres and in Spain so does ‘Elemental’ by Pixar. ‘Oppenheimer’ hits theaters on July 20, and since we have virtually no IMAX theaters here, there won’t be any drama. A day later they do ‘Barbie’ and ‘Insidious: The Red Door’. Disney’s ‘Haunted Mansion’ closes the month on July 28.