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The talent agency, which already represents FaZe Clan, is expanding its reach in the growing field of game-based media

United Talent Agency signed GameSquare, an international gaming and esports digital media company, in a deal under which it will exclusively handle the company’s brand partnerships.

GameSquare’s properties include esports organization Complexity Gaming, production studio Fourth Frame Studios, digital advertising consultancy Frankly Media and streaming data analytics platform Stream Hatchet. This diverse portfolio provides GameSquare reach across the gaming, pop culture, and web3 spaces.

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